Aaron Pacey /

With nightlife under threat during the COVID-19 crisis, we launched a global initiative to support both sides of the nightlife community.
#SAVETHENIGHT brings together the inspirational network of artists, creatives and bartenders whose livelihoods have been impacted. Launching the initiative is ‘Meister Drop-ins’, a unique online talent-booking service that connects virtual party-goers with `Meisters‘ of nightlife from across the globe.
‘Meister Drop-ins’ are booked online where party-goers can scroll through the profiles of over 40 Meisters – from DJ sets to cocktail masterclasses, musicians to creative performers – and book them, for free, to ‘drop-in’ to their Zoom parties.

I designed 3 logos, developed the look & feel, created key visuals, and rolled out the designs for social.

I created this key visual for their Meister Class series, It’s a creative studio with the Meister’s items and Jager bottles sprawled out waiting to be used.

Meister Class is a series dedicated to delivering nightlife to your night in. From cupboard cocktails to learning to scratch, our Meisters show you five hacks designed to flip your night on its head.

Following the Save the Night campaign, I lead the design for a global launch of Jägermeister’s Ice Cold Shots. Everyone around the world drinks Jägermeister differently, noticeably the brits having it as a Jäger-bomb. The brand want to move away from that and encourage people to have Jägermeister as a shot. The unique proposition of having a freezing -18 was helped by our trendy ambassadors we call ‘Meisters’.

I was Lead Designer on Sky for 2 years. Here are 4 projects I lead creating full 360 campaigns.

These are some of the press ideas I put forward, sadly they only ran the straight versions.

Sky Zero is Sky’s mission on being the first media company to go carbon neutral by 2030. They’ll cut carbon emissions and plant trees, mangroves and seagrass. The process and details are very extensive so I came up with a simple equation to illustrate the mission. The equation represents balance, so everything we created had to communicate this. Balance was the thread that tied everything together through every part of the campaign.

This was a project for Women’s Aid to show how a partner can be controlling, even through what they wear. This was conveyed as a fashion ad and ran in many fashion and lifestyle magazines.

Check out the products at https://worldsstrongestboys.duchenneuk.org/

For the Evening Standard we launched the Late Night Standard, which will be distributed on the late night London tube stations. The animals were comped, retouched and artworked by me. The animals were also animated to appear on various digital billboards around London.

Piccadilly Circus animated screen

I spent 2 years leading Santander where I designed and art directed their brand campaigns in 2015 and 2016.

Here’s some alt versions of the Santander Cycles bike designs.

I then branded the Santander Cycles in Milton Keynes, taking inspiration of what’s around the area.

This was the launch campaign for Santander Cycles, which was a series of events and helpful innovative tech.

I would attend photoshoots to work with the photographer to get the stills we need for the ads.

The visual direction uses collage to show attractions on SWR line. Different offers apply to certain seasons or demographics. I will create a master design in portrait and landscape then they’ll be adapted across various OOH, press and digital.

Summer 2019

1/3 off during February half term.

Black Friday Deals.

I created the look and feel for this brand focused campaign, which runs from the TV ad. A family picks up characters throughout their adventurous day out and stay with them as fond memories. I designed these three masters then rolled them out across various print and digital media.

These next two pieces are a follow on from the brand campaign highlighting the current promotion of 2 for 1 offers on London attractions.

I designed the team logos, sports interface, name cards, hunting ground map and social assets for this sobering parody video.
Watch the video here - https://youtu.be/q2BrrvM--cE

This was a branding piece to launch the latest album from Gorillaz. The band epitomises technical innovation, creativity and collaboration - We created a global campaign to promote E.ON’s solar storage technology. At the heart of the campaign was an epic music video where everything seen on screen was powered entirely by solar batteries.

https://www.youtube.com/watch?v=IgZ-TGTUyf4

Wales isn’t known for its sunshine, so it’s easy to ignore that it has UK’s highest rate of skin cancer. So, we did something that wasn’t easy to ignore – we replaced the Welsh flag. On St David’s Day we switched the Welsh dragon for a lobster. Castles, government buildings, stadiums, town halls, all had their flags hijacked, making our message ‘Don’t Be a Lobster, wear sun cream on Welsh beaches’ unmissable. The campaign went straight to Wales’ patriotic heart, reached over 40 million people and was debated in parliament. And we won a Creative Circle award for its brand identity. I worked along side designer Craig Townsend on the idea, execution and branding.

An entry for a competition to get brands to appear in tv and print ads with their brands or messages altered to represent how it may appear to someone with one of the many forms of dyslexia. This was a play on the Marines tagline ‘It’s a state of mind’. Copy, art direction and design was by me.

This was a project I worked on with a creative team (Morgan Hinds-Shorland and Tom Madden) to visualise a candle company with a twist. The wax would be made from re-used fatty deposits that block drains and sewers. I designed the logo, then constructed the sewer inspired pots in Cinema 4D.

Here’s some digital art from my personal Instagram page @keeping.it.surreal